Monday, 18 July 2011

TEXTILE by Elizabeth & James Ad Campaign 14.07.2011 Jasmin

Textile, the denim and casual t-shirt line from Elizabeth and James, has gotten so popular that it now warrants its very own advertising campaign. Designers Mary Kate and Ashley Olsen wanted to completely differentiate Textile from its sister brand, so they hired model Abby Brothers to spend some time in the desert–Joshua Tree, to be exact–and the images were shot on digital, Polaroid, color, and black and white film for a collage-y feel. It’s a much more laid back look when compared to Elizabeth and James, which has a pretty, flouncy identity. LOVE IT!

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