Balenciaga Fall/Winter 2011 Ad Campaign by Steven Meisel

Balenciaga's fall campaign won’t break in a magazine. Instead, creative director Nicolas Ghesquière has decided to feature it first on the company’s revamped Web site when it goes live Monday. For the first time, the designer will also release behind-the-scenes footage of the shoot. It took place in a New York studio made to resemble the pristine, bathroom-tile show set, and also a church in Harlem. Models including Julia Nobis and Liisa Winkler posed for Steven Meisel, with styling by Marie Amélie Sauvé and layouts by M/M Paris.