Coco Rocha for John Lewis Spring/Summer 2011

Coco Rocha is one of my all-time favourite models.

Seeing this gorgeous Canadian model in a Mad Men-inspired photo shoot

for " John Lewis Spring Summer 2011 ", just takes our breath away.

Love the soft colours and the dreamy set-up.

Location of the shoot is beyond perfect - Prague is one of the cities I dream to visit..

Coco almost froze to death every single day of the shoot, but the results are radiant!

She calls it: spring clothing in the death of winter.

Her husband, James Conran, filmed a special behind-the-scenes video from the shoot.

Watch it here:

Prague - John Lewis Shoot from Coco Rocha on Vimeo.